BT Congres Nederland

De 5 valkuilen van elke accountmanager

‘De kwaliteit van de verkopende partij is vaak onder de maat.’ Dit is het statement dat Paul Kleijne en Peije Bruil van adviesbureau ARCUSplus zonder schroom durven te uiten. ‘Veel bedrijfscontactfunctionarissen komen in actie voor de spreekwoordelijke losse stoeptegel, en dat doen ze over het algemeen fantastisch, maar anno 2015 kun je niet meer op […]

Trade and investment promotion – not a match made in heaven!

In the last decade, we see more and more national and municipal trade promotion organisations (TPOs) and investment promotion agencies (IPAs) joining forces by placing their services under one roof, meaning to cut down on financial resources and personnel, aiming at maximisation of FDI and export results. Quick question: is this truly the best thing […]

Bratwurst beats bami: Germany will become the new China.

The Netherlands is the proud host of approximately 11.000 establishments of foreign owned companies, representing a wide array of industry sectors and performing all possible business functions of the corporate supply chain. Those companies employ a mere 600.000 people. It is a well-known fact that North-American firms make-up for almost one third of these foreign […]